SEO
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SEO
What exactly is SEO? You might ask? It could be a
tough question to answer for most of us. As with many internet-related terms
and concepts, that of "SEO" does not have a unique definition and it
is a grey area in many people's minds.
If there is no specific definition for SEO, we have
to find a way to describe it in some sense, in order to have the
right perspective. Let us look at a couple of "definitions" to get a
clearer picture:
Definition 1: SEO (search engine optimization), is a set of
methodologies aimed at improving the visibility of a website in
search engine listings. The term also refers to an industry of
consultants that carry out optimization projects on behalf of
client sites."
Definition 2: SEO (search engine optimization), is
involves the changes that are made to the content and code
of a web site in order to increase its rankings in the results pages of search
engines and directories. These changes may involve rewriting body
copy, altering Title or Meta tags, removal of Frames or Flash
content, and the seeking of incoming links.
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Definition 3: SEO (search engine optimization), is the term used to describe the
marketing technique of preparing a website to enhance its
chances of being ranked in the top results of a search engine
once a relevant search is undertaken. A number of factors are
important when optimizing a website, including the content and
structure of the website's copy and page layout, the HTML meta-tags and the
submission process. Definition 4: SEO (search engine
optimization), is the process of improving web pages so that it ranks
higher in search engine for targeted keywords with the ultimate
goal of generating more revenue from the web site. There are
many SEO techniques. In general, these techniques can be
categorized as On-Page Optimization, On-Site Optimization, and
Off-Site Optimization.
There are also two schools of SEO:
White
hat SEO and black hat SEO - White hat SEOs are those that play by
the rule (actually guidelines provided by search engines). Black
hat SEOs are those that push the limit of SEOs and employ some
questionable or prohibited techniques (according to the
guidelines). These black hat SEO techniques are also commonly
known as spam."
Definition 5 : SEO, is the acronym for search engine optimization, which
involves
the process of making a website 'search-engine-friendly. Search
engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your
website and bring in more traffic."
There are obviously thousands more definitions available, almost as many "SEO
guru's" you will find online. As you can see,
no definition is like another, but they all tend to converge to
a certain common understanding.
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Since it is not correct to define a concept through its tools,
here is a definition we have come up with after long
deliberations. The suggestion is to define SEO as follows:
SEO "Search Engine Optimization", is the process
of optimizing and tweaking a web site, while gaining online awareness
for it, in order to deliver targeted traffic and at the same time ensuring high
conversion rates.
When done correctly, SEO activities allow search engine spiders to
crawl the site, allow search engines to index the site, ensure a
high ranking among SERPs (Search Engine Results Pages) for given
keywords, help achieve a high page rank, drive targeted traffic as well as achieving high conversion rates among the site's visitors.
Hopefully this should answer most of your questions regarding "search
engine optimization" or, as we know it by now, SEO!
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